Coastal Lifestyle Marketing Specialist
Real estate on South Africa's most beautiful coastline. Hospitality marketing. Fractional CMO. Container homes. 25 years of brand-building experience — now focused entirely on the Eastern Cape coast, Garden Route and beyond...and the exceptional lifestyle it offers.
"I don't just sell properties — I sell the life that comes with them."
I'm Tracy Degoumois — a marketing and business development professional with 25+ years of experience helping businesses of all sizes grow. My background is genuinely holistic: brand strategy, PR, media planning & buying, events & activations, retail training & incentives, front door campaigns, trade marketing, digital, social media, business development, and sponsorships — and I know how to connect all the dots into something that actually moves the needle.
I've worked with global names including Oakley, Luxottica, Billabong, and BT Openworld in London — and with ambitious local businesses who needed big-brand thinking without big-brand budgets. Whether the brief is launching a product, building a brand from the ground up, driving revenue through a retail channel, or taking a business into new markets, I've done it across South Africa, the UK, and beyond.
I now channel that experience into everything I do on the Eastern Cape coast — real estate with Just Property Lifestyle St Francis Bay, hospitality marketing, Container Home SA's award-winning builds, and fractional CMO leadership through my consultancy, Illume 8.
I genuinely believe St Francis Bay is one of the most special places on the planet. Whether you need a property, a marketing strategy, or someone who can help your business find its next level — let me help you find your place in it.
Four areas of expertise, one coastal address. Whether you're buying, selling, hosting or building — I bring 25 years of senior marketing experience to the table.
Buying or selling property on the Eastern Cape coast? I work with Just Property Lifestyle St Francis Bay — bringing serious marketing expertise to every listing.
Marketing, PR and business development for guest houses, BnBs, eco-lodges and hospitality properties. I grow your occupancy, your revenue and your reputation.
Senior marketing leadership for lifestyle brands — without the full-time overhead. Through Illume 8, I offer part-time and contract marketing consultancy at CMO level.
25 years of campaigns, clients and results across real estate, hospitality, lifestyle and events.
Just Property Lifestyle · Buying or Selling? I am at your service.
Hospitality marketing for the iconic Crags Country Lodge, Tsitsikamma.
Brand activation and events management for Mantis Collection.
Secured national media coverage — Spaces & Places feature, Spring 2023.
Best Fundraising Campaign SA — Nelson Mandela University Trust.
Product launch and experiential marketing at Hopewell Estate.
Luxury villa marketing and hospitality BD — Hopewell Conservation Estate.
Events and hospitality marketing for Royal St Andrews Hotel, St Francis Bay.
111-hectare rare coastal investment opportunity — Eastern Cape.
Marketing, PR and brand strategy for Shakti Shanti wellness brand.
Campaign creative direction for Shakti Shanti Yoga Dreams.
International tourism marketing at World Travel Market Africa.
Award-winning luxury container homes, exclusively represented in the Eastern Cape and beyond by Fluid Solutions (Pty) Ltd.
Container Home SA is South Africa's most celebrated modular home builder — with over 130,000 social media followers, internationally recognised award wins, and a portfolio of breathtaking builds from intimate studio homes to spacious family residences.
Through our exclusive joint venture with Fluid Solutions (Pty) Ltd, I bring Container Home SA's full product range to clients across the Eastern Cape and beyond — from a first conversation through to keys in hand. Whether you're building on a coastal plot, creating a premium BnB, or adding a granny flat — this is the most exciting way to build in South Africa right now.
Buying or selling on the Eastern Cape coast? I am at your service.
📍 St Francis Bay
Vacant land close to Port St Francis — an excellent opportunity to build your dream coastal home in the growing Santareme suburb.
📍 Oyster Bay
Extraordinary beachfront estate in the heart of Oyster Bay. A once-in-a-generation coastal investment — rare, vast and breathtaking.
📍 Oyster Bay
Prime vacant land on Oyster Bay Road — an outstanding opportunity to create your own private coastal retreat in one of the Eastern Cape's most unspoiled settings.
📍 St Francis Links Golf Estate
Positioned on one of South Africa's premier coastal golf and lifestyle estates. Exceptional design, world-class views — golf living at its finest.
📍 Cape St Francis
Set on a generous 987m² erf in one of the most beloved sections of Cape St Francis. A spacious, character-filled home in a sought-after coastal village.
📍 St Francis Bay Canals
Stunning canal-facing home in the iconic Canals of St Francis Bay — one of South Africa's most picturesque waterway living destinations.
📍 St Francis Links Golf Estate
Build your dream home on one of the most sought-after streets within the prestigious Links Estate. Double-fairway views and an unbeatable position.
📍 St Francis Links Golf Estate
Exclusive sectional title unit within the prestigious St Francis Villas at Jack Nicklaus Drive — resort-style living on South Africa's finest golf estate.
📍 Oyster Bay
A rare lodge opportunity in the unspoiled setting of Oyster Bay — perfect for a hospitality investment, conservation retreat or extraordinary private residence.
Award-winning container home interior — floor-to-ceiling mountain and dam views. Exclusive JV with Fluid Solutions (Pty) Ltd for the Eastern Cape and beyond.
Whether you have a property to sell, a guest house to market, a container home to build, or a brand that needs serious strategic thinking — I'd love to hear from you.
Coastal Lifestyle Marketing Specialist
Alongside everything I do professionally, I'm a certified Nia White Belt instructor — a movement practice that blends fitness, creative expression and joy in a way that genuinely reflects how I choose to live on this extraordinary coastline.
I had the privilege of training with the exceptional Susan Sloan and Mia Steyn — and Nia has become part of the fabric of my life here. It's fitness with soul, community, and music. Welcoming to every body, every age.
🌿 Nia White Belt Certified